A Deep Dive into Time to Value (TTV)

What is Time to Value? How is it measured? Is it useful to track? (#57)

In recent conversations with portfolio companies the concept of Time to Value (TTV) came up. The question was this, “How quickly do users get value from your product?”

It led to more questions:

• How quickly should they get value?

• Is TTV the same as Activation?

• How is value defined?

• How do we know that’s the right definition of value?

• Does getting value one time impact anything? How do we know?

• Etc.

The short answer to every question is: it depends. But that’s not good enough. 😀

So I dug in.

I put together a detailed survey on TTV and got 79 responses. My goal was to better understand how people think of, track/measure and use TTV. The results are shared below. (Big thank you to everyone that completed the survey, and to Oz Nazilli for helping me craft it!)

Who Completed the Survey

First, let’s dig into the breakdown of respondents…

Company Stage & Employee Size

There were a surprising number of respondents from bigger companies. I’m not sure why that’s the case.