Freemium vs. Free Trial vs. Enterprise: how they monetize, acquire customers & activate/engage users.
Really insightful! I need to go back to this several times until I have everything in my mind!
Thanks Manel - Good luck with things and let me know if you have any questions.
The idea of mapping the processes is fantastic. The Google slide diagrams really help as well - thanks so much for sharing.
Glad you found this helpful!
Hi Ben
Great article. I love the way you map the customer journey vs the objectives of the business.
It reminds me some of the concepts of "Unlock" - https://gtmfit.com/ which has that great idea of "Go-to-Market Fit".
Companies need to map how they reach, nurture, sell and retains customers.. Establishing a GTM that is repeatable is often overlooked by founders.
First time founders focus on product.. and second time founders on distribution!
Really insightful! I need to go back to this several times until I have everything in my mind!
Thanks Manel - Good luck with things and let me know if you have any questions.
The idea of mapping the processes is fantastic. The Google slide diagrams really help as well - thanks so much for sharing.
Glad you found this helpful!
Hi Ben
Great article. I love the way you map the customer journey vs the objectives of the business.
It reminds me some of the concepts of "Unlock" - https://gtmfit.com/ which has that great idea of "Go-to-Market Fit".
Companies need to map how they reach, nurture, sell and retains customers.. Establishing a GTM that is repeatable is often overlooked by founders.
First time founders focus on product.. and second time founders on distribution!