Incredibly useful article. In the process of moving from Concept to a Product Discovery phase hence can relate. To echo the thesis of this article there is indeed a weak correlation between what customers say and how they actually behave ...hence the need to engage in ethnographic research as well ...
4 Ways to Use Customer Journey Maps Successfully
Incredibly useful article. In the process of moving from Concept to a Product Discovery phase hence can relate. To echo the thesis of this article there is indeed a weak correlation between what customers say and how they actually behave ...hence the need to engage in ethnographic research as well ...