Incredibly useful article. In the process of moving from Concept to a Product Discovery phase hence can relate. To echo the thesis of this article there is indeed a weak correlation between what customers say and how they actually behave ...hence the need to engage in ethnographic research as well ...
Incredibly useful article. In the process of moving from Concept to a Product Discovery phase hence can relate. To echo the thesis of this article there is indeed a weak correlation between what customers say and how they actually behave ...hence the need to engage in ethnographic research as well ...