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What Comes Before Zero to One?
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What Comes Before Zero to One?

0 to 1 is a big, messy process. Breaking it up helps simplify and structure the validation work. (#79)

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Ben Yoskovitz
Aug 06, 2024
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What Comes Before Zero to One?
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Everyone in StartupLand has heard the phrase “zero to one”. Most know Peter Thiel’s book, Zero to One, and consider it a must-read.

While reviewing candidates for two CEO roles we’re hiring at Highline Beta (to build new startups), I see a lot of “0 to 1 experience”.

  • “I love 0 to 1”

  • “I thrive at 0 to 1”

  • “I want to go back to building from 0 to 1”

It got me thinking: How do people actually define zero to one?

I asked (on LinkedIn and X) and got a bunch of interesting responses…

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