6 Comments

> “Our team is second to none, we’re the greatest team ever.” That’s cool, although probably not true.

I know I can always count on you to be real af, Ben

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Thank you. :)

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This article will help a startup of a friend. Just two hours ago we talked about this topic. Thanks Ben!

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That's awesome, I'm glad to hear it.

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This is really good Ben. The old saying in business = differentiate or die. 90% of humans are mimetic, which is why the power law is truly a law (not chance, but probabilities) of such unrivalled leverage. It is literally baked-in. And staying true to differentiation - that’s the really hard part - especially with advisors, directors, investors et al chasing shiny new things or bored with durable, if unsexy, performance. Trick for the specialists. Double down, triple down on that - it reinforces differentiation and can seldom, if ever, be truly copied. Key to my preceding screed - elimination. That requires another “d’ word - discipline.

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Thanks Richard!

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