How about creating or re-segmenting multiple industries into a new market category that you alone have the deep knowledge on customer, data, business and market. And with a narrow wedge to own-the-market. The riches are in the niches. I got it!
My new category is a new economy, a circular giving economy. Three industires totalling 1.8 trillion. But with a massive SOM. For mass adoption on mobile. A Web2 to Web3 transition with the focus on the consumer value proposition not what the current operators(crypto) are pushing. Easy peasy but only took 18 years to discove rit.
How about creating or re-segmenting multiple industries into a new market category that you alone have the deep knowledge on customer, data, business and market. And with a narrow wedge to own-the-market. The riches are in the niches. I got it!
New categories is a very interesting approach. Two great resources for that:
* https://www.categorypirates.com/ (newsletter and more)
* https://www.amazon.com/Play-Bigger-Innovators-Categories-Dominate/dp/0349411360/ - Play Bigger (book)
My new category is a new economy, a circular giving economy. Three industires totalling 1.8 trillion. But with a massive SOM. For mass adoption on mobile. A Web2 to Web3 transition with the focus on the consumer value proposition not what the current operators(crypto) are pushing. Easy peasy but only took 18 years to discove rit.