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This was a great read. This is why the idea of PMs becoming more of GMs in an area of the business is going to trend more over the next while. PMs who don't understand and solve for "the business" will struggle in this market.

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Agree, good point on the importance of business model, product managers asking why and , in general, blindly focusing on developing new features does get you in trouble... Fast.

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Thanks Nastja - I appreciate that.

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