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Morgen @ CANOPY's avatar

Awesome! This is a great Forever Reference that we'll be sure to pass on to other founders. Thank you! PS: our Boring Focus Area is sales and money management for Tradesmen working alone or in teams < 10. And I'm one of them 😅!

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Ben Yoskovitz's avatar

Thanks for reading and commenting, Morgen. I appreciate it.

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Morgen @ CANOPY's avatar

Ben, I didnt realize you're in Toronto. I'm in Kingston. We're gearing up to share our story starting in the Fall, maybe I could come by Highline sometime then and tell your folks about Canopy and the topic of blue collar technologies?

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Jerome Paradis's avatar

Awesome advise!

This rings so true to me. I've went after the new shiny things quite a few times but always come back to the boring stuff. And true enough, changing user behaviours and displacing the incumbents can be easier said than done even if you're an expert in the field.

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Ben Yoskovitz's avatar

Thanks for commenting, Jerome, I appreciate it.

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KimSia Sim's avatar

I think it was Jason Cohen @asmartbear who pointed me to your stuff from Twitter , Ben

I’m glad I listened to Jason

I don’t have a startup nor even a product.

But I do solve a very boring problem -- processing business documents like purchase orders for a country unit of a Fortune 500 customer using software

It pays for the bills

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Ben Yoskovitz's avatar

Big fan of Jason. And thanks for visiting and checking out my newsletter. I appreciate it.

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