7 Comments
May 30Liked by Ben Yoskovitz

Awesome! This is a great Forever Reference that we'll be sure to pass on to other founders. Thank you! PS: our Boring Focus Area is sales and money management for Tradesmen working alone or in teams < 10. And I'm one of them πŸ˜…!

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May 30Liked by Ben Yoskovitz

Awesome advise!

This rings so true to me. I've went after the new shiny things quite a few times but always come back to the boring stuff. And true enough, changing user behaviours and displacing the incumbents can be easier said than done even if you're an expert in the field.

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I think it was Jason Cohen @asmartbear who pointed me to your stuff from Twitter , Ben

I’m glad I listened to Jason

I don’t have a startup nor even a product.

But I do solve a very boring problem -- processing business documents like purchase orders for a country unit of a Fortune 500 customer using software

It pays for the bills

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