Even Steve Blank came around to the idea that something was missing. The fuzzy front end of innovation requires targeting data. Only then does prototyping become more effective, and precise.
I encourage you to look beyond Jobs-to-be-Done 'light' and immerse yourself in ODI or one of the adaptations that have recently emerged (Strategyn Alums) that make it faster, cheaper and even more effective.
Even Steve Blank came around to the idea that something was missing. The fuzzy front end of innovation requires targeting data. Only then does prototyping become more effective, and precise.
I encourage you to look beyond Jobs-to-be-Done 'light' and immerse yourself in ODI or one of the adaptations that have recently emerged (Strategyn Alums) that make it faster, cheaper and even more effective.
ODI = Outcome-driven Innovation