Is it common that in B2B prospective investments you're presented w/ a 0-to-1 innovation that requires a B2C prototype , with real world traction, before rolling out as a B2B solution. If not common, is it plausible/acceptable *or* would the best practises suggest culling out such ideas?
Not 100% sure what you mean, but generally whether we're building a B2C or B2B business, we do prototyping to test in-market first, before building a real MVP, and try to get traction in advance. B2C = signups; B2B = letters of intent (but can also be signups to waitlist).
Is it common that in B2B prospective investments you're presented w/ a 0-to-1 innovation that requires a B2C prototype , with real world traction, before rolling out as a B2B solution. If not common, is it plausible/acceptable *or* would the best practises suggest culling out such ideas?
Not 100% sure what you mean, but generally whether we're building a B2C or B2B business, we do prototyping to test in-market first, before building a real MVP, and try to get traction in advance. B2C = signups; B2B = letters of intent (but can also be signups to waitlist).