What matters is that they define the market differently and design solutions that get a "job" done better and more completely than existing solutions. More often than not, disruptive solutions will attack the problem completely differently, at a higher order of value, while having fewer visible features.
Think Spotify vs iPod vs component stereo systems.
What matters is that they define the market differently and design solutions that get a "job" done better and more completely than existing solutions. More often than not, disruptive solutions will attack the problem completely differently, at a higher order of value, while having fewer visible features.
Think Spotify vs iPod vs component stereo systems.