My goal is to build and fund a startup in this space. So I dug in. (#33)
Hey Ben, great post! Very interesting yet tough problem space.
Would be curious to know what type of validation data looks convincing to you coming out of a landing page smoke test. What kinds of metrics to you zoom in on and do you have a general rule of thumb or threshold (e.g. 5% ad CTR, 10% email sign-up rate etc)? Thanks! Moses