Helpful Resources
In my newsletter I share a lot of resources that may be hard to dig up. So I’m putting them together for you on this page. Many of these are free downloads that you can use immediately. If you find any of them helpful, please let me know!
1. Fundraising Playbook (Notion site)
A comprehensive guide to raising capital with several resources, trackers, spreadsheets and more. Includes a list of investors, CRM/tracker, fundraising schedule and more.
2. Investor Update Template (free download)
This is a simple Google Doc template that you can use for sending regular investor updates. Learn more about how to write great investor updates too.
3. Lean Analytics
A book I co-wrote with Alistair Croll, and published in 2013. The book takes Lean Startup methodology and applies an analytical lens on it.
4. The Experiment Toolkit (Notion site)
A comprehensive playbook for running experiments (i.e. user research, stimulus creation, prototyping, etc.) Includes the assumption tracker and an experiment database.
5. Assumption Tracker (free download)
This assumption tracker can be used for identifying your riskiest assumptions, and managing the experiments you run. Learn more about how to apply this methodology here.
6. Equity Dilution Model (free download)
I believe early employees deserve more equity. So I put together this equity dilution model to share some ways this is possible.
7. Bottom-Up Business Model Templates (free download)
A bottom-up business model is essential for figuring out the key levers of your business, presenting to investors and determining an actual market size.
8. Startup / Competitor Tracker (free download)
When researching an opportunity area or space it’s always a good idea to see what’s happening in the startup ecosystem, across all stages. This is a simple startup / competitor tracker you can use.