As some of you know, my “day job” is at Highline Beta, which is a company I started in 2016 with Marcus Daniels.
Highline Beta is a venture studio and VC firm that works with big companies and family offices to build new businesses. I occasionally write about venture studios, startups, corporate innovation and other relevant topics on Focused Chaos.
Recently, as a fun side project, we launched the Highline Beta Shop.
The shop has a bunch of fun merch focused on startups and corporate innovation.
Every Focused Chaos subscriber gets a 20% discount at the shop! This includes new and existing subscribers. 🥳
Why launch a startup and corporate innovation merch store?
It’s all inspired by a print we have in our office, which people love.
People were such a big fan of the print that I said to the team, “We should sell this.” That turned into the Highline Beta Shop.
We have a lot more than just the print including t-shirts, hoodies, accessories and more. Some of the items are funny, some are inspirational. Some are honest and a touch brutal, because working in a startup or corporate innovation is hard. We shouldn’t shy away from the truth.
I hope you’ll check out the shop, share it with friends and buy some super cool merch! We’d love your feedback.