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There's only so much you can learn about "how-to" perform a method from people that don't really want you to know "how-to". This blog is about applying the method to real-world problems in ways that cut thru the expense of the methods you've relied on.
Mike is THE expert on JTBD, which is an important innovation framework for founders and others to build meaningful products and businesses.
Actionable B2B (Product-led) Growth and Senior Leadership advice for founders and C?Os in tech who want to connect their product to revenue at scale.
Bringing growth and product together with 25 years of operator and executive experience.
Awesome newsletter that goes into many product-related deep dives.











